fernet branca
-
Fernet Branca has a strong community of bartenders and liquor enthusiasts but lacked online presence.
-
Leveraged community management insights to implement social-first content and copy that taps into the community's strong sense of humor.
-
social content creator, copywriter
video content
At Madwell, I led content creation for Fernet Branca’s Instagram in Q4 2023, resulting in reaching over 5M impressions and 100K followers by Q1 2024.
I produced social-first content content, leveraging social media trends and ad hoc opportunities. This approach led to a series of viral videos and a significant boost in overall engagement.
baby fernet
148K views | view post
broken ankle trend
2M views | view post
fernet shot
pop-a-shot showcase
23K Views | view post
photography
I led the creative direction and photography for key Fernet Branca campaign assets, including merchandise, product, and landing page visuals.
copy
I focused on crafting concise social copy that aligns with Fernet Branca's witty and confident online persona, increasing overall engagement.
