e.l.f. cosmetics
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e.l.f. cosmetics prides itself on inclusivity but recognized a gap in outreach to its passionate Latin community.
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We partnered with Colombian singer-songwriter Manuel Turizo to create an original Spanish anthem highlighting the strength and spirit of the Latin community—an empowering track for todos los ojos, labios y caras.
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social content creator
video content
While at Madwell, I led the execution of e.l.f. cosmetics' "ojos.labios.cara." campaign assets, including music video teasers and social-first content.
The campaign generated 2.5 billion digital impressions, driving a 126% growth in e.l.f.'s social channels within two weeks.
music video teaser
2M views | view post
makeup timelapse
123K views | view post
makeup transition
161K views | view post
makeup combo showcase
180K Views | view post
photography
During the music video shoot, I captured product photography and candid moments, which were later featured on the campaign's landing page.
