visible by verizon
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Single individuals are often overlooked, especially on occasions like Valentine's Day. Visible Wireless, known for its single-line plans, recognized this and aimed to celebrate those who proudly embrace their single status.
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On Singles Day, we gave singles a special treat: a unique cover of Billy Idol's "Dancing with Myself" by Grammy-winning, Maren Morris, following her high-profile divorce earlier in the year.
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social content creator, copywriter
singles day
At Madwell, I produced campaign assets for Visible by Verizon's Singles Day campaign, including teasers, behind-the-scenes, and social-first paid assets.
The campaign won the 2024 Platinum MUSE Award, and the music video garnered 2.7M views on YouTube.